Our Roots

E. Lucia (Malinowski-Wright) Berrick, our Founder, was born from good entrepreneurial roots.  Her great-grandparents had retail stores in Hells Kitchen (NY) and Harrison NJ, after coming to America thru Ellis Island from Poland and Ireland.

ENTREPUERIAL SEEDS - The seeds of entrepreneurship were handed down through the generations; from butcher shops, candy stores, a bakery and Law Offices too.  Ms. Berrick's father, Stanley Walter Malinowski, taught her what it took to be a business owner; tenacity, grit, determination.  Stanley Malinowski founded an advertising specialties business, Walters Moore & Co., which mentored Berrick's sense of independence, running one's own shop, and supporting firm and family.  The enterprise remained a successful venture until Malinowski's death in 1993.

SPROUTS TAKE ROOT - While the remnants of Walters Moore & Co. died with Berrick's father, as so many family businesses do, the concepts of patience, hard work, customer satisfaction and perseverance remained imbedded in Berrick's heart and soul.  They were contributing factors in her decision to attend Babson, the nationally ranked leader in entrepreneurial studies in the US; a decision which potted the sprout into what would become the plowed fields of EL MALINOWSKI CONSULTING today.

BABSON GREENHOUSE - Every year Babson College offered MBA students an opportunity to win start-up funding through a Business Plan competition. The Blank Entrepreneurial Business Plan Prize was a competition to develop viable business plans to present to a panel of business venture capitalists.  Winners would often go on to launch their companies, several to national recognition (every heard of Jiffy Lube?).

Most student teams or "pods" failed because they didn't have a marketing plan.  Each plan needed more than just a financial forecast and manufacturing; they needed to plan distribution, marketing and selling the product, service or idea to the public.  The teams weren't mastering the skills necessary to develop these plans a start-up needed to impress business leaders judging the competition. Berrick saw the need and planted her "seed'".

OUR PLANTS = PRODUCT DEVELOPMENT - Through her participation with several winning teams over Berrick's 3 years participating in the Babson Entrepreneurial incubation competition, she established her niche for developing winning marketing plans, a secret "sauce" in business models.  The work led to the development of analyses for marketing, accounting and operations, which had often gone unnoticed or underdeveloped.  These presentation decks to venture capitalists and angel financiers would become the tilled soil of a winning organization.  

COMPANY GROWTH - Over the years EL MALINOWSKI CONSULTING LLC brought several products to national retail markets, giving the firm great pride in seeing entrepreneurial efforts expand through grit, strategy and hard work.  The firm brought dog treats, toothbrush heads, and lithium battery testing equipment to national retail shelves, corporate fire safety procedures, and pioneered other more versatile product streams.

PLANTING TODAY - Today, EL MALINOWSKI CONSULTING LLC has championed companies for over 30 years and will continue to grow, develop, and mentor start-ups and small businesses into thriving entities which drive local economies throughout the United States.  

EL MALINOWSKI CONSULTING LLC has been the farmer tilling the soil and adding the right amount of fertilizer and water so that companies will flourish with success.